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Product of the DayBeverages

Samuel Adams Hopscape and Fresh as Helles

Dual brews attempt to capture the flavors of the ever-changing season

SamAdamsHelles_Hopscape_900
January 12, 2017

Samuel Adams was one of the first craft brewers to offer rotating beers that capture the essence of each season, and now, from January through April, the brewers are introducing drinkers to two new seasonal beers: Samuel Adams Hopscape and Fresh as Helles. It may be unconventional to have two seasonals at one time of year, but Sam Adams has never been known to follow the rules. The brewers felt that these two brews capture the essence of the ever-changing season across the country from January through April.

Available January and February, citrus and piney hop flavors with a nice lingering bitter finish make Hopscape best enjoyed during cold, brisk temperatures. While the honey malt aroma and orange blossom notes of Fresh as Helles make it a perfect pairing to welcome late spring weather during March and April.

"At the start of 1988 we introduced our first-ever seasonal beer, Samuel Adams Double Bock, a traditional spring beer originally brewed by German monks," said Jim Koch, Samuel Adams founder and brewer. "While we pioneered rotating beers for the season, this season's beers have changed more times than we can count. The variety in the weather during this time of year begs brewers and drinkers to explore flavors that match the ever-changing season. It might seem crazy, but after we brewed a few test batches of Hopscape and Fresh as Helles in our Nano Brewery, we knew we had two seasonal beers that captured the essence of the schizophrenic weather around this time of year."

KEYWORDS: beverage industry new beer samuel adams

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