SkinnyPop Kid-Friendly Puffs
Made from 100% popcorn, new product innovates category and expands brand’s kid-friendly offerings
SkinnyPop® introduced a lineup of kid-focused Puffs. After growing the ready-to-eat popcorn category more than 70% in the past five years, expanding the better-for-you microwave popcorn segment, and re-invigorating the rice cake category with Popcorn Cakes, SkinnyPop brings this family-focused brand extension to market. Priced at two times premium due to its high-quality, clean ingredient deck, SkinnyPop Puffs offer a higher dollar ring than other items in the category and are primed to bring positive disruption, innovation and attention to the otherwise stagnant $890M puffs category.
The wholesome snack is baked (not fried), low in sugar, and packed with 17g of whole grains per serving, plus a good source of fiber. Free from artificial ingredients and Non-GMO Project Verified, SkinnyPop Puffs are also certified gluten-free, and peanut-and-tree-nut-free, making them an ideal choice for those on a limited diet.
Featuring just the right amount of crunch, SkinnyPop Puffs are available in two distinct, tasty flavors, which are perfect for both salty snack fans and those with a sweet tooth. Each guilt-free serving clocks in at only 130 calories, so there’s no need to resist coming back for more.
• White Cheddar – A cheesy snack that’s made with 100% real, organic, hormone-free, cheddar cheese and zero added sugars.
• Sweet Cinnamon – A sweet snack that’s certified vegan, made with only 4g of sugar, and filled with cinnamon-sugar.
SkinnyPop Puffs are now available to retailers across the country for a suggested retail price of $3.30 per 4.2-ounce bag.