Breakfast is where it’s at, and its popularity is here to stay.  At foodservice, breakfast items are in demand all day long as consumers enjoy a hash brown for an afternoon snack or a breakfast taco for dinner.  Manufacturers are cranking out new innovations in the category that check the boxes for convenience, freshness and craveability.

Take a stroll through the fresh and frozen aisles to discover a variety of new, on-trend breakfast options.  Fresh, value-added shredded potatoes mixed with diced onions and peppers in the produce aisle are perfect for a quick and easy hash.  In the egg case, pre-made breakfast bowls offer a convenient meal incorporating whole ingredients including potatoes, veggies and eggs.  And in the frozen section, choose from a variety of breakfast burritos, sandwiches and bowls to accommodate virtually every dietary concern.

This booming daypart is defined by a few quintessential ingredients, including potatoes and eggs, which are versatile and valuable.  With these ingredients as a base, breakfast concepts can expand into other growing food trends from ethnic-inspired concepts and savory spins on sweet items to natural ingredients.  The potato industry is steeped in breakfast innovation, offering food manufacturers a variety of fresh, frozen and dehydrated products to work with any concept. 

So, what’s next?  Potatoes are ripe for breakfast innovation.  A few concepts to inspire manufacturers’ corporate chefs and R&D professionals:

Potato Waffles: A savory spin on a classically sweet concept, Potato Waffles are already making their way into the freezer case.  In no time, we will see shelf-stable potato waffle and pancake dry mixes in the baking aisle. Crispy on the outside and fluffy inside, potato waffles are scrumptious and can be customized with a variety of savory or sweet toppings.  

Quiche Bites: Bite-sized quiche is coated in dehydrated potato flake breading and deep fried to golden perfection.  A modern twist on a classic, quiche bites are an ideal frozen concept that work with endless flavor combinations, from diced potato, bacon and cheddar to a veg-centric version. 

Potato Energy Breakfast Bar: A functional food that starts the day off right, potatoes are an excellent source of vitamin C and contain more potassium than a banana.  These energy bars loaded with potato, oats, eggs and cheese make a great on-the-go breakfast or post-workout recovery food anytime of the day. 

Denver Omelet Brunch Bowl: A healthy, kid-friendly breakfast bowl packed with flavor and satisfaction. Great for breakfast, lunch or dinner!

For more Potato breakfast inspiration, visit

Jill Rittenberg is global marketing manager for Potatoes USA. Readers may contact her at