Peatos™, a new World Peas™ Brand product by Snack it Forward, announced its launch in the produce section of Kroger stores nationally. With nearly 2,800 stores in 35 states under two dozen banners and annual sales of more than $115.3 billion, Kroger ranks as one of the world’s largest retailers today.
Peatos has two times the protein (4g) and three times the fiber (3g) of Cheetos® and boasts clean, non-GMO ingredients with no artificial colors, flavors or MSG. Striking flavors include Classic Cheese, Fiery Hot, Chili Cheese, and Masala.
After gaining recognition at Natural Product Expo West in March, Peatos™ has also received interest from major airline carriers and foodservice operators. Additionally, Peatos is in demand at front-end checkout placement due to its high-velocity mass market appeal.
In addition to Kroger, Peatos is currently available in the produce section at Vons, Pavilions, Albertsons and Amazon. Upcoming retail partners include Safeway and many others. Peatos™ can be found in the produce department and is targeting a retail price of $2.99 for 3-ounce stand-up pouches and $1.29 for 1-ounce single-serve bags.