Albertsons Expands Private Label
Nearly 1,400 product releases slated for 2018 across Own Brands portfolio
Albertsons Companies is on pace to introduce nearly 1,400 new Own Brands products to its family of stores in 2018, a more than two-fold increase over 2017 that further demonstrates the company’s confidence in developing exclusive products across all categories. Own Brands is Albertsons Companies’ portfolio of exclusive and trusted private label brands, including O Organics®, Lucerne®, Open Nature™, and the extensive Signature™ line.
“We’ve got a lot in the pipeline—and we’re just getting started,” said Geoff White, President of Albertsons Companies Own Brands. “With our team’s unique insights across the industry, we can react faster than ever to changing consumer trends. The result is a rapid expansion of high-quality products in every department that are exclusive to Albertsons Companies. We’ve never been more excited about our ability to meet every shopper’s needs and sprinkle in new and exciting surprises across the store.”
The new product innovation is occurring across the entirety of the company’s popular Own Brands portfolio, including Signature brands, Lucerne, O Organics, Open Nature, Waterfront Bistro, Value Corner, Primo Taglio, and debi lilly design. For every product that bears one of its labels, Own Brands guarantees quality that shoppers can trust.
Own Brands has already released nearly 300 new products in 2018. Popular new items introduced this year include Open Nature Scandal-less ice cream, Open Nature bison top sirloin steak, Open Nature granola bars, O Organics spinach and butter lettuce, O Organics sparkling tea, Signature Select cold brew coffee, and Signature Select sparkling french lemonade.