CPG private label accounts for 3% of online dollar sales, up from 1.3% two years ago, and some categories—particularly household care and baby products—are caught in the crosshairs.

The new product innovation is occurring across the entirety of the company’s popular Own Brands portfolio, including Signature brands, Lucerne, O Organics, Open Nature, Waterfront Bistro, Value Corner, Primo Taglio, and debi lilly design. For every product that bears one of its labels, Own Brands guarantees quality that shoppers can trust.

Anlit will showcase this product and other novel supplements at the Convention on Pharmaceutical Ingredients (CPhI), October 24-26 in Frankfurt, following the launch in Meijer's 230 supercenters and grocery stores in the United States.

The foods in Our Brands, such as Kroger, Private Selection, Simple Truth, Simple Truth Organic and HemisFares, are specifically designed and rigorously tested

The Kroger Co. announced a new, more affordable corporate brand line of cage-free eggs.

While private label growth was comparable but slightly greater than that of brands since 2012, growth patterns reversed in 2015 and into 2016.

Nature’s Promise natural products are now clearly labeled “Free from” to help customers make healthy choices.

The Signature line includes more than 4,000 items – from coffee to juice, soup to cereal, fresh produce to fried chicken, and delicious prepared foods to paper towels, among other trusted home staples – all with a 100% money back guarantee.

With additional new products planned in early 2016, Culinary Circle will offer consumers more than 200 items in categories across the grocery store.