Items Tagged with 'private label'

From cottage cheese comebacks and dill pickle protein crackers to yuzu seltzers and tikka masala sauces, Kroger sees bold, functional flavor leading the cart. In 2026, shoppers will seek premium experiences at value prices across snacks, meals and beverages.

Keep It REAL Foods debuts as a multi-facility platform serving retailers and brands across granola, oatmeal, baking mixes and functional snacks. The company combines founder-led product development with expanded capacity to support protein-rich and fiber-focused formulations at scale.

From taquitos and dumplings to protein-packed potatoes and indulgent vegetables, processors are leaning into shareable snacks and craveable comfort. Younger consumers and families are turning to frozen for global flavor, value and game-day-ready convenience.

The latest outlook points to flat volumes and cautious shoppers, yet adaptability continues to shape eating patterns and innovation. From bold flavors to store brand gains, brands that balance value and differentiation are positioned to win in 2026.

Kroger is growing its Simple Truth Protein portfolio with 24 new items, bringing the line to more than 110 offerings. The expansion underscores rising demand for affordable, clean-label protein formats designed for everyday wellness and performance.

PLMA’s North American show made one thing clear: it’s never been easier to launch a “good enough” product. As private label and fast followers close the gap, branded players face new pressures—and new opportunities—heading into 2026.

Walmart is stripping out dyes and dozens of additives from its private brands—will your products be next? As the nation’s largest retailer raises the clean-label bar, suppliers and competitors may be forced to follow or risk being left behind.

 Circana’s proprietary “5 Cs of Success” framework has emerged as a defining playbook for category leaders, emphasizing Community Connections, Comprehensive Value, Collaborative Growth, Catering to Multi-Pronged Wellness, and Company Culture.

Robust industry sales data point to private label’s growing appeal. Moreover, waves of new products not only address consumer cost-value thinking, but also consumer interest in on-trend attributes. Here, Prepared Foods explores both topics with Michael Mache, Director of National Buying, Non-Alcoholic Beverages at ALDI US, Batavia, Ill.

Circana’s global research, From Growth to Transformation: A Global Private Label Perspective, explores regional approaches to private brands across the European Union, Australia, and the United States.