PROBAR introduced PROBAR live, a line of fresh, whole-food bars infused with the power of live probiotics. Available in four varieties, including Peanut Butter, Almond Butter, Coconut Cashew and Peanut Butter Chocolate Chip, each PROBAR live bar features a clean ingredient panel packed with real nuts, seeds and dates for natural sweetness. Launching just in time to power any activity under the sun, PROBAR live delivers 10g of plant-based protein and one billion CFUs (colony forming units) of probiotics with zero added sugar. PROBAR live bars are rolling out at Whole Foods Market stores nationally, and at Amazon.com and theprobar.com, with additional retailers to follow this year.

PROBAR live bars are found in the refrigerated section to maintain freshness and optimal texture as they are made without any preservatives or emulsifiers. Each bar contains 310-320 calories, for a midday snack, pre/post workout fuel or as a meal replacement.