Frutarom offers NovaSOL® liquid curcumin for functional beverages, sports nutrition
With its eye on serving the Asia Pacific market, Frutarom Health, is expanding the regional focus of NovaSOL® Curcumin, its turmeric formula. The innovative liquid curcumin formulation suited for beverages and sport nutrition drinks boasts among the highest bioavailability of curcumin ingredients.
Innova Market Insight reports the number of new product launches tracked with turmeric has increased by 1.5 during the last five years reaping an annual growth of 9% (CAGR 2013-2017). Hot drinks is the fastest growing market category (+47%, CAGR 2013-2017) for new food and beverage and supplements launches tracked with curcumin, followed by soft drinks (+27%, CAGR 2013-2017).