Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Sugar ReductionR&D Lab Tech/QA-QC/Food Safety

Pyure Blends Rebaudiosides A, C and D Together to Provide an Economical Solution for Deep Sugar Reduction in Most Beverage Applications

Recent advancements that have led the way to a solution to the stevia problem

By Kantha Shelke PhD, CFS
Pyure Beverages
Combining three glycosides offers formulators not only the sweetness profile of sucrose but it also eliminates the need for bitter blockers and masking agents that are inevitably used with rebaudioside-A.
October 25, 2018

Despite a myriad of alternative sweeteners, reducing sugar in foods and beverages is a big challenge for product developers. In addition to a number of technical issues involved, consumers seek ingredients perceived as “clean” or “natural.” When stevia entered the panoply of sugar replacers, it held great promise and, indeed, swiftly led the pack.

Stevia’s attraction was that it is a naturally sourced sweetener, derived from the leaves of a South American shrub with an ancient traditional history. The plant contains compounds called glycosides, which are molecules of simple sugars connected to another molecule. These glycosides are called “steviosides,” the main stevioside being rebaudioside-A.

With a level of sweetness some 150-300 times that of sucrose, stevia is an essentially non-caloric, high-intensity sweetener. However, stevia—especially rebaudioside-A— created specific challenges for product developers due to a lingering bitter licorice-like aftertaste, limiting the products it could be successfully used in, especially as a complete substitute for sugar or other caloric sweeteners. 

Formulators worked on improving the taste of rebaudioside-A by blending it with other sweeteners and later by improving purification. Still, a large part of the bitterness resides in the glycoside itself.

COMBINING THE THREE GLYCOSIDES OFFERS FORMULATORS NOT ONLY THE SWEETNESS PROFILE OF SUCROSE BUT ALSO ELIMINATES THE NEED FOR BITTER BLOCKERS AND MASKING AGENTS THAT ARE INEVITABLY USED WITH REBAUDIOSIDE-A.

Recent advancements led the way to a solution to the stevia problem. By expanding research into all the components that occur naturally in the stevia leaf—there are some two dozen known active sweet components—then characterizing each one’s taste profile and manipulating the respective amounts, ingredient technologists have been able to modulate the overall results.

As the stevia leaf ages, some of the rebaudioside-A converts into rebaudioside-D, then into other rebaudiosides, making the flavors sweeter and more complex. These different glycosides have distinctly different properties and tend to act like three very different sweeteners. Their unique characteristics range from taste to solubility as well as how they interact with other ingredients.

Rebaudioside-D for example can be used to attain a 10% or higher sucrose equivalent value (SEV), without any bitter aftertaste, although it is limited in some applications due to its lower solubility. The cost of extracting this glycoside is higher than the more common rebaudioside-A, but even at low usage levels rebaudioside-D can lend its desirable attributes to other glycosides. Blending rebaudioside-D with other glycosides also eliminates the solubility issue, increases sweetness onset while reducing sweetness lingering, and at the same time significantly improves its cost-in-use factor.

Rebaudioside-C is a relative “newcomer,” at first paid less attention because it does not lend sweetness at the same levels as other rebaudiosides. Yet further investigation showed that minute levels of rebaudioside-C can be used to enhance fruitiness and other adjunct flavor notes. The synergy between these glycosides is enhanced further when combined with rebaudioside-A.

Combining the three glycosides offers formulators not only the sweetness profile of sucrose but also eliminates the need for bitter blockers and masking agents that are inevitably used with rebaudioside-A. Additionally, the proportions of Rebaudiosides A, D, and C are unique to each application and far from a slam dunk and offers unique opportunities for suppliers to offer formulators with customized blends for different foods.

“Pyure TRIO blends rebaudiosides A, C and D together to provide an economical solution for deep sugar reduction in most beverage applications,” says Erik Myers, director of new product development for Pyure Brands Inc. “This goes especially for those beverages designed to have fruit-dominant flavors. Developing a clean label, zero-added-sugar beverage with real fruit flavors has never been easier. With the success of this leaf extracted blend, we’re looking forward to continuing developing category specific solutions that make sense for a client’s label and budget.”

The sugar-like sweetness of this trio of rebaudiosides allows product makers to craft a zero-calorie product while maintaining a preferred taste profile with a sweet onset and clean finish. With consumer acceptance of stevia-sweetened products still high, the future of stevia definitely lies in its components. Instead of using steviol glycoside as a single ingredient, or blending it with other sweeteners, the opportunity is in blending it with its derivatives such that, depending on ratios, the combination can be modulated to optimize taste, cost, and performance.

Visit www.pyureingredients.com for more details.

Originally appeared in the October, 2018 issue of Prepared Foods as Three Are Better Than One.

KEYWORDS: food science and technology glycosides Stevia

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Kantha Shelke, PhD, CFS, is a senior lecturer at Johns Hopkins University and principal of Corvus Blue LLC, a Chicago-based food science and research firm specializing in industry competitive intelligence, expert witness services, and new product/technology development and commercialization of foods and food ingredients for health and wellness. Contact her at kantha@corvusblue.net.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Breaking News
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Breaking News
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Overhead view of Asian-inspired rice bowls, bao buns, shrimp, chicken, fresh vegetables, and chopsticks arranged on a dark wooden table.

UPFs: The Culinary Science View

Death Row Records Cannabis Nevada Products

Death Row Cannabis Expands into Nevada

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 22, 2025

Boost Flavour and Functionality in Plant-Based Beverages With Bio-Based Solutions

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Coconut Macaroons on a long white plate.

    Sugar Reduction in Plant-Based Dairy

    See More
  • Stacks of Sugar Cubes

    What’s Driving Sugar Reduction in Product Development?

    See More
  • Sugarbreak_900

    Sugarbreak: An All Natural Solution for Sugar Reduction and Healthy Blood Sugar Management

    See More

Related Products

See More Products
  • food-crime.jpg

    Food Crime: An Introduction to Deviance in the Food Industry

  • small-occ.jpg

    Occupational Health and Safety in the Food and Beverage Industry

  • download.jpg

    Recent Advances in Ready-to-Eat Food Technology

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing