Kellogg Debuts HI! Happy Inside Cereal
Innovative cereal supports digestive wellness with prebiotics, probiotics, and fiber
At a time when 92% of adult Americans rate maintaining digestive health as important to their overall health, new wellness brand HI! Happy Inside™ answers their need by delivering prebiotics, probiotics, and fiber1 in an all-in-one cereal. This 3-in-1 cereal makes digestive wellness support easily accessible in food that enriches people's daily lives and provides a choice that people will feel happy inside about.
According to a recent survey commissioned by Kellogg and conducted online by The Harris Poll among over 2,000 US adults, while 29% of Americans say they know about probiotics, prebiotics are a mystery for the average American. Only 15% of respondents shared that they know about prebiotics. When prebiotics are paired with probiotics and fiber, a real food like HI! Happy Inside provides ingredients to support digestive wellness.
The 3-in-1 combination of prebiotics, probiotics and fiber support digestive wellness in the following ways:
- Probiotics are complimentary, live bacteria. HI! Happy Inside delivers 1 billion CFU live probiotics from active strains.
- Prebiotics help feed probiotics which are "good bacteria" for the gut. Specifically, prebiotics are soluble, fermented fiber. HI! Happy Inside has 2.5g of prebiotics.
- Fiber is an essential nutrient that our bodies need to help function. Unlike others, it's not digested, but acts as an agent to help contribute to digestive wellness and overall health. HI! Happy Inside contains 8-9g of fiber pending variety.