Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Flavors & Seasonings & Spices

Tastepoint: Top Flavor Trends

Tastepoint by IFF releases its top 10 trending flavors for new foods and drinks

Tastepoint_Logo_900
IMAGE COURTESY OF: Tastepoint by IFF
January 31, 2019

In order to continue crafting solutions that uniquely fit your needs, Tastepoint by IFF stays current on industry and market trends; appreciating what’s relevant now and uncovering what will energize the future. 

We have compiled our annual flavor predictions for 2019, showcasing flavors that we believe will be trending in foodservice and retail this coming year.

BERBERE: Surveys show 55% of US consumers are interested in African flavors at restaurants and 32% would like to see more African flavors in retail seasonings (Mintel). Those figures have a lot to do with berbere’s quick climb among the trend ranks. This Ethiopian spice blend includes chili peppers, garlic, ginger and basil, among other ingredients. Traditionally used to season beef, chicken, lentils, eggplant and stews, berbere is a novel way to turn up the heat for consumers seeking the latest in bold flavor innovation

CACAO BEAN: The cacao bean is the dried and fermented seed of the cacao plant. Not to be confused with its byproduct cocoa, which is made from cacao seeds that have been roasted. Its characteristically bitter taste is nuanced by notes of fermented fruit and hints of herbaceous tea. Cacao’s numerous health benefits, like high antioxidant levels, calcium and iron, are catapulting it into the ingredient and flavor spotlight. Look for cacao in coffee, desserts, smoothies, plant-based beverages and bars, used to complement sweet brown profiles or paired with fruit.

DATE: Over the last three years, dates as an ingredient have grown by double digits, according to Mintel Menu Insights. As Middle Eastern and Mediterranean fare has gained global admirers, dates have come along for the ride. From accenting the center of the plate to starring in baked goods and sweetening plant-based beverages, the caramelic, dried fruit, sweet, maple, smoky and earthy notes of dates make them an amicable partner across the food and beverage landscape.

GHEE: Butter, in all of its glorious forms, is an undeniable and growing trend. Ghee, a version of clarified butter, has long been a staple in Indian cooking. Adored for its sweet brown buttery notes, it’s now being ushered in to everyday use in place of traditional butter. Whether spread on toast, used for high heat cooking, added to popcorn or even stirred into coffee, this Paleo-friendly condiment has everyone melting. 

LEMONGRASS: Lemongrass, another global inspiration on this year’s list, is commonly used in Southeast Asian cuisine. Whether brightening up soup, tea or sauce, or adding fresh notes to stir-fries and curry pastes, the citrusy plant adds a unique culinary touch. With hints of lemon zest nuanced by floral, sweet, clean, and green tones, lemongrass is winning over consumers around the world.

LION’S MANE MUSHROOM: There’s so much more to mushrooms than just their savory goodness. It’s apparent that consumers agree, given their sustained stay atop trend lists. Most mushrooms are either loved for their distinctive flavor profile, or used for their health benefits, but lion’s mane is revered for both its taste and functionality.  Some even hail it as a “smart mushroom” because of its purported benefits to cognitive function and nerve regeneration. Its flavor is mildly sweet with nuances of green tea and toasted rice. While its very tender, meaty texture can be compared to crab or lobster, making lion’s mane a novel culinary alternative to meat

MISO: A long-standing fixture in Japanese cooking, miso is a seasoning paste made from fermented soybeans and barley or rice malt. Its versatility lends itself for use in sauces, spreads, vegetables and meat. As of late however, miso has been hopping categories and making waves in products far beyond its origins. We’ve spotted miso in veggie snacks, potato chips, tea, jerky and even chocolate confectionery.

ORANGE BLOSSOM: Floral and botanical flavors will continue to dominate in 2019. Their natural appeal and bright flavor profiles are driving consumer demand. Orange blossoms, the blooms of orange trees, are likened to a combination of jasmine, honey, citrus and tea with sweet floral distinctions. As with most botanical flavors, it’s often best to introduce them in combination with a popular fruit or other familiar flavor profile. Although there are certain categories that are far more welcoming to solo floral flavors, including tea, confectionery and sparkling beverages.

ROOIBOS: Rooibos, or red bush tea, is indigenous to South Africa where it’s been popular for generations. The functionality and mass flavor appeal of tea has been launching the category into the spotlight for years. As consumers look to explore new flavors in the arena, expect rooibos to make waves in 2019 and beyond. Fruity, herbal, floral and warm spice flavor notes make it a great flavor for use in beverages, baked goods, frozen dessert and more.

TART CHERRY: Also known as Montmorency cherries, tart cherries are building momentum thanks to their inherent health halo. The same flavonoid compounds that make these cherries characteristically sour also lend health benefits like aiding with inflammation, exercise recovery and even sleep. As consumers flock to sour taste profiles, the tart, cherry, berry and juicy flavors of Montmorency cherry poise it for trend stardom.

Visit www.tastepoint.com for more details.

KEYWORDS: berbere ghee miso rooibos

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Ingredients
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Product of the Day
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Innovation Month
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Overhead view of Asian-inspired rice bowls, bao buns, shrimp, chicken, fresh vegetables, and chopsticks arranged on a dark wooden table.

UPFs: The Culinary Science View

Death Row Records Cannabis Nevada Products

Death Row Cannabis Expands into Nevada

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 22, 2025

Boost Flavour and Functionality in Plant-Based Beverages With Bio-Based Solutions

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • McCormickFlavor2020_900

    McCormick Flavor Forecast: 20 Years of Top Flavor Trends

    See More
  • FlavorTrendsFeature_0923_780.jpg

    Top Flavor Trends in Food Formulations

    See More
  • SymriseTube_900

    Symrise: Top Flavor Trends

    See More

Related Products

See More Products
  • trends.jpg

    Trends in Beverage Packaging 1st Edition

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing