Farmhouse Culture Reveals New Brand Identity
Product lines include Kraut, Gut Shot probiotic drinks, and Kraut Krisps kraut-based snacks
Farmhouse Culture, a certified organic, fermented food and beverage line, unveiled a new brand identity that represents the clean ingredients, freshness and flavor of its products. Established in 2008, Farmhouse Culture is a pioneer in the now booming fermented food category with three premium product lines – Kraut, Gut Shot™ probiotic drinks, and Kraut Krisps kraut-based snacks. Farmhouse Culture’s new look will be reflected in a redesigned logo, product packaging and website.
Farmhouse Culture has amassed a cult following for its gut-healthy product lines. The company continues to expand distribution into even more major grocery store chains, including Walmart and Target. The vibrant colors, airy white space and clean design of the new brand identity are intended to attract more customers and quickly convey the premium quality of Farmhouse Culture’s fresh, fully organic offerings. The new logo underscores this selling point with the “Always Organic” tagline prominently displayed. Loyal customers will recognize Farmhouse Culture’s signature pouch package design for its Krauts, now including a window pane for added assurance of freshness and quality.
Never pasteurized, always organic, Farmhouse Culture’s products are available nationwide at both conventional and natural food retailers. The new packaging hits shelves in July 2019.