The popularity of Vietnamese food and beverages has continued to grow in the US, due in part to the popularity of Chinese, Japanese, and Thai cuisines on the shelf. Enhancing the proverbial “sweet spot” in a trending Vietnamese food by incorporating trusted ingredients can transform a traditional Vietnamese dish into a new, craveable variation.

Plant-based queso sales have grown 94% in the last 52 weeks, with the overall plant-based cheese category estimated to have grown to $234M in recent years.

As global efforts ramp up to mitigate the climate crisis, address land and water issues, and prevent the next pandemic, the sustained interest in alternative proteins signals a growing appetite for planet-friendly investments with returns beyond the bottom line.