As part of Culinary Tides’ ongoing work, we have been tracking the political and economic unease here and abroad, well before the onset of COVID-19. What the spread of COVID-19 has caused, is an amplification and acceleration of the Tide that was already rolling in. It's no less significant for its abruptness and shock value, but pandemics can have the effect of shaping and altering the trajectory of already identified trends.
As such, I’m proud to have contributed to this year’s Shifting Sands Forecast report on trends that will shape the food industry over the next 12 months.
It can be difficult to know which trends are most likely to rise above the noise over the next 12 months as the situation is still very much in flux. It can be even more confusing trying to decide which will resonate most with brands and consumers. This report’s forecasts offer insight into how and why the current climate will affect trends for 2020/21. Menu Matters, with Culinary Tides, help the industry navigate, trend by trend, what to expect during the immediacy of this crisis and what the long-term effects could be in shaping the future of these trends. Understanding that a trend is coming is only valuable if you know how to strategically leverage it.