Sabra announced it will grow a unique variety of non-GMO sesame seeds in the US. The first-of-its-kind seed variety was developed by Sabra specifically to bring ideal flavor and texture to tahini, a key ingredient in hummus. A leader in plant-based foods, Sabra has long invested in category growth-driving initiatives and has filed a patent application on the seeds.
Hummus, embraced by consumers seeking flavorful plant-based foods, is made with a blend of chickpeas, ground sesame seeds (tahini), oil and garlic. A high-quality tahini lends rich flavor and creamy texture to hummus. While Sabra sources chickpeas from family-owned farms in the Pacific Northwest, the vast majority of sesame seeds have grown in the US have not met Sabra’s ‘gold standard’ for use in tahini until now.
Both chickpea and sesame crops boast wholesome nutritional profiles, environmental benefits and high-yields making these crops attractive to growers. Legumes are known for nitrogen fixating capabilities and sesame thrives in arid areas, enabling a reduced environmental footprint and low water usage demands. Sabra is currently seeding for the 2020 harvest and expects to yield sufficient supply to produce a portion of tahini for Sabra needs this year.