The “plant-based revolution” is the term Innova Market Insights uses for the continuing worldwide boom in plant-based food and beverages. In the US and in Europe, for example, the demand for meat alternatives is rising rapidly. In addition to health and enjoyment, food shoppers say they also are considering safety, environment and animal welfare when buying foods. Experts even suggest that consumers are even rethinking their eating habits in light of the world’s COVID-19 pandemic. 

Plant-based alternatives to meat, sausage and dairy products have long since gone mainstream, and fish alternatives are now the next big thing in vegan products.

Hydrosol Product Manager Florian Bark points to seafood and fish as the “plant-based stars for 2020.” 

“The primary reasons for choosing plant-based substitute products are aspects like sustainability, animal welfare and climate change. This is where the fish alternatives come in,” says Bark. “Environmental organizations advise cutting back on consumption of ocean fish, due to overfishing. Aspects like microplastic are further arguments.” 

Hydrosol has already developed various product ideas for this new segment. For example, with its HydroTOP VEGAN RB 5 full compound, processors can use Hydrosol’s rice texturate to develop plant-based alternatives to breaded fish sticks and fish filets. Another new product involves alternative tuna, which looks and tastes like canned tuna and can be used in many different ways. 

Since 2014, Hydrosol has quickly grown its line of plant-based concepts for meat and sausage, dairy products, deli foods and other convenience products. Fish alternatives are among the latest new products from the company’s Plant-Based Competence Center.

“Plant-based alternatives to fish products are just a step away from going mainstream,” adds Bark. “Many manufacturers are looking to us for new concepts in this category, which has enormous sales potential.” 

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About Hydrosol: 

Hydrosol GmbH & Co. KG headquartered in Ahrensburg near Hamburg, Germany, is a fast-growing international supplier of food stabilizers, with subsidiaries around the world. Its specialists develop and produce tailor-made stabilizer systems for dairy products, ice cream and desserts, delicatessen foods and ready meals, as well as meat, sausage and fish products. The company also supplies solutions for beverages, and for vegetarian and vegan alternatives to meat and dairy products. 

With its international network of 16 affiliates and numerous qualified foreign representatives, the company is represented in the world's key markets. As a subsidiary of the independent, owner-operated Stern-Wywiol Gruppe with a total of 12 sister companies, Hydrosol can make use of many synergies. The company has access to the knowledge of some 100 R&D specialists and to the extensive applications technology of the large Stern-Technology Center in Ahrensburg, Germany. It also benefits from shared production facilities and the Group's own logistics resources, so it can offer customers a high degree of flexibility and innovation capabilities. The Stern-Wywiol Gruppe is one of the world's most successful international suppliers of food & feed ingredients.