Nestlé® Pure Life® Purified Water is making water more fun for parents and their kids with the introduction of Nestlé Pure Life Fruity Water, a new, refreshing flavored water collection. Fruity Water is 100% pure quality water with a touch of natural fruit flavors and electrolytes for taste. Fruity Water is a product parents will love with zero sugar, sweeteners, preservatives or artificial colors. And their kids will love the flavors and packaging designed with them in mind.

Available now, Fruity Water is packaged in the first Tetra Pak® carton with a paper straw in the US, and sold in packs of 8, 24, and 32. The packaging is vibrantly colored and features sassy fruit characters. The product comes in three kid-friendly flavor varieties – Apple, Watermelon and Tropical Twist.

Prepared Foods Favorite Products Badge

Teaching kids not only to consume less sugar, but also to drink more water, is critical to fighting obesity, which affects about 13.7 million US children and adolescents aged 2-19, according to the Centers for Disease Control and Prevention. This highlights the importance of water-based, versus sugar-sweetened beverage options for kids. Fruity Water makes water the ideal choice for every on-the-go occasion, from the classroom to field trips, backyard cookouts and family road trips, and helps parents keep their kids  hydrated and happy.

Fruity Water will be promoted through a digital and social media campaign launching this month. The campaign, appearing online and across social channels, aims to reach health-minded parents looking for innovative, convenient and zero-sugar options for their kids.

The suggested retail price is $3.99 for an 8-pack of Fruity Water, $14.99 for a 24-pack.