Manufacturers introduced original product lines with classic fruit flavors such as lime, lemonade, black cherry, mango, watermelon, and pineapple. As hard seltzer popularity has expanded across the globe, new competitors and flavor varieties have emerged. Companies experimented with additional flavors such as cucumber, mint, and fruit fusions.

Nestlé® Pure Life® Purified Water is making water more fun for parents and their kids with the introduction of Nestlé Pure Life Fruity Water, a new, refreshing flavored water collection. Fruity Water is 100% pure quality water with a touch of natural fruit flavors and electrolytes for taste

To create a health halo around products, brands are incorporating fresh fruit flavors, botanicals and superfoods into beverages.

When seeking to reach the majority of mainstream consumers, product developers often prefer a blank canvas as a starting point for their cannabis-infused foods and beverages.

Beverage Industry’s 2016 New Product Development Survey, published in January, reported that strawberry was the second most popular berry flavor used in beverage formulas with 55% of beverage formulators using it in 2015.

Fruits, roots, seeds, barks, herbs, blossoms and nuts. Nature offers plenty of ideas for inspirational drinks concepts involving carbonates, teas, juices or alcoholic beverages.

Familiar with camu camu or pink guava? If not, processors can get to know them in WILD's new Tropical Fruits range of flavors.

Fruit can add a distinctive, consumer-pleasing flavor to a host of products, but fruits are capable of so much more. They can add a healthful benefit and serve to provide products with a healthy halo.