Rudi's Organic Bakery and Rudi's Gluten-Free Bakery named Brian McGuire as its new president and chief executive officer. McGuire's goal is to reassert Rudi's as a leader in organic and gluten-free baking. 

McGuire has over 20 years of executive experience in the foodservice, direct store delivery and consumer goods industries. For the past 13 years, he has had increasing responsibility at SR Originals, a premium frozen desserts company based in Denver, overseeing rapid growth in the company. For the past 12 years, McGuire served as company president and led development of a long-term retail and foodservice strategy that resulted in sales growth of more than 1,000%.