Bread and bread products posted the biggest decline with launches down nearly 11% during the first 11 months of 2022. Crackers launches dipped just more than 2%. Innovation trends around specific health claims softened in 2022.
New Calorie Conscious Line Includes Healthy Habits White made with Whole Grain, a Keto-Friendly Option
June 14, 2021
With 40-45 calories per slice (serving size two slices, 80-90 calories), Healthy Habits includes the brand's first keto-friendly variety – Healthy Habits White made with Whole Grain – a soft and fluffy white bread with six net carbs per slice (serving size two slices, 12 net carbs).
A total of 44% of consumers say that they would experiment with flavor choices in cake versus 33% in bread
April 14, 2021
When assessing consumer response to bakery, it is impossible to put bread and cakes in the same basket. The former is seen as an everyday staple with health and nutritional benefits, while the latter are pleasurable indulgences for more occasional use. It is very much a tale of two concepts.
Bread brand collaborates with Disney, Big Green to bring good-for-you taste and at-home nutrition education to families nationwide
November 6, 2020
Together with Disney, Arnold, Brownberry and Oroweat Organic Breads are bringing these classic family favorites to shelves at major grocery stores and food retailers nationwide to introduce the only nationally-available organic bread for kids.
New product line marks the vegetable brand’s entry into the frozen bread category
August 18, 2020
Green Giant® announced the introduction of Green Giant™ Cauliflower Breadsticks to its popular Green Giant Veggie Swap-Ins® line. Green Giant Cauliflower Breadsticks are available in Original and Garlic flavors in the frozen foods aisle.
Brian McGuire to take on role as chief executive officer
August 18, 2020
Rudi's Organic Bakery and Rudi's Gluten-Free Bakery named Brian McGuire as its new president and chief executive officer. McGuire's goal is to reassert Rudi's as a leader in organic and gluten-free baking.
The bread is made with whole wheat, soy, rice bran, chia seeds, and chicory root
April 27, 2020
Base Food, a Tokyo-based food tech company that creates nutritionally complete pantry staples, launched a new product called Base Bread. In some ways, this direct-to-consumer product is launched at a perfect time - given the grocery store shortages due to the COVID-19 outbreak, and consumers’ need for flexible, healthy WFH meal options.