Berkshire Partners, a Boston-based investment firm, and Javier Vélez-Bautista, an experienced food executive, announced the formation of El Dorado Foods™, a multi-category platform to acquire and develop innovative Latin-inspired food and beverage brands. Vélez-Bautista was most recently chief executive officer of Mission Foods, the leading producer of fresh and authentic tortillas and other Mexican food products.
Vélez-Bautista will serve as CEO of El Dorado Foods. He previously held various leadership roles, including chief financial officer and board of directors executive committee member, at Gruma S.A.B. de C.V., the parent company of Mission Foods. After running consulting firm ValueLink for a decade, he rejoined Mission Foods in 2012 as its CEO. He held that position until 2018 and has since then been in various executive advisory roles, including with Berkshire Partners.