National Flavors, LLC (NF), a Michigan-based producer of flavors and extracts, expanded its assortment of certified organic flavors, adding to its extensive collection of flavor profiles. The launch is in response to the recent National Organic Program (NOP) ruling requiring manufacturers of organic foods and beverages to incorporate "organic certified" flavors whenever available.
The NOP's ruling will broaden organic flavor use and address consumer expectations about organic products. Organics are becoming mainstream, with 80 percent of consumers buying from the sector, according to a 2020 survey from The Hartmann Group. Consumer interest spurred North American product launches, which increased +13 percent in 2019 as reported by Mintel and drove sales up 4.6 percent to $50 billion.