Angela's Bakery launched its new Dominican Cake Mix for online purchase.
Characterized by its moist and airy texture, and meringue frosting, Dominican Cake is a traditional cake common at celebrations. Variations on the cake have gained  popularity over the years. Given its versatility and mass appeal, and with the holidays approaching and consumers looking for new dessert alternatives, Angela's Bakery decided to make its sweet treat accessible to all.
Incorporating eCommerce into the business was a natural progression for Angela's Bakery as a response to the current health crisis and the limitations on connecting with customers in person. The company developed a partnership with 'Together We Win' (TWW), a purpose-driven movement that helps Black and Latino-owned SMBs struggling through the COVID-19 pandemic by supporting fundamental business needs. Allowing customers to shop online has given the bakery the chance to continue serving their loyal fanbase while also reaching customers in other parts of the country. 
Available in both vanilla and chocolate varieties, Angela's Bakery Dominican Cake Mix is available exclusively online and there is a limited-time offer for holiday bundle orders placed.