Hostess Brands to Sell Superior Cake Products, Inc. to Sara Lee Frozen Bakery
Superior has been baking quality products for more than a century, producing a range of sweet goods
Hostess Brands, Inc. announced that it has entered into a definitive agreement to sell its Superior Cake Products, Inc. in-store bakery business to Sara Lee Frozen Bakery for a purchase price of $65 million in cash, subject to post-closing adjustments. The transaction is expected to close during the third quarter, subject to customary closing conditions. The company expects to use the net proceeds from the transaction to pursue a range of potential strategic options, including reinvesting in its business, de-leveraging its balance sheet and pursuing potential strategic acquisitions, while effectively managing its capital structure.
Superior has been baking quality products for more than a century, producing a range of sweet goods including Éclairs, Madeleines, Brownie Bites®, Black and White Cookies and other offerings made under the “Superior on Main®” brand name. In 2016, Hostess acquired Superior for approximately $51 million and grew the business from $33 million of net revenue and $5 million of EBITDA for the twelve months prior to acquisition in May 2016, to approximately $43 million of net revenue and $7 million of EBITDA for the twelve months ended April 30, 2019.
TM Capital acted as financial advisor to Hostess.
The company expects to report its second quarter 2019 financial results on August 7, 2019.