Hershey recently launched new Valentine's and Easter innovations. The launch comes as Hershey's iconic brands unveil new products that feature twists on classic flavors and inspiring shapes.
Included in the launch is Hershey's Kisses milk chocolate Meltaway Roses, Hershey's milk chocolate Bear, Hershey's Hugs & Kisses Heart Box, Reese's Peanut Butter Rose, and Reese's Big Box O' Love. Playing on charming shapes and new flavors, product highlights include a velvety cream that bursts out of each Meltaway Rose, shapes in each chocolate Bear and a dynamic duo with each Reese's Peanut Butter Rose.

Also hitting shelves is Reese's Mallow-Top Peanut Butter Cups, Hershey's milk chocolate Pip Bunny, Hershey's milk chocolate Build-A-Bunny and Ice Breakers Strawberry Lemonade Duckling. Reese's Mallow-Top Peanut Butter Cups deliver extra marshmallow flavor on top of the iconic peanut butter and chocolate duo. For the classic chocolate lovers, there are more chocolate bunnies to choose from this year. Those looking for a refreshing burst of flavor will find a new option with Ice Breakers Strawberry Lemonade Duckling, a sugar-free gum with a sweet and sour twist.
All Valentine's Day and Easter Hershey products will be available in stores nationwide for a limited time.