Ferrero and Wells are both family companies with extensive confectionery and ice cream experience, quality products, proud heritage and a strong portfolio of well-loved brands.  

These fluffy marshmallows are filled with real Cinnamon Toast Crunch creme and then covered with cereal crumbles to create flavor and texture.

The classic combination of peanut butter and chocolate combines with Reese's Puffs cereal.

My/Mochi Ice Cream is made with a scoop of premium ice cream and wrapped in sweet rice mochi dough, creating a portable, hand-held snacking experience.

By adding a twist on a classic flavor profile, McKee Foods bakers managed to craft another rendition of a well-known cookie. Snickerdoodle Creme Pies include soft chewy cookies baked with a mixture of cinnamon sugar crystals, sandwiched around vanilla-flavored creme.

The Sweets & Snacks Expo showcases the latest products and innovations in candy and snacks, and for the past 25 years, those products have made it onto store shelves and paved the way for groundbreaking flavor trends in the industry and beyond. 

Each chewlet in the Infrusions Orchard Mix provides a vibrant flavor burst with each bite, leaving consumers craving the juicy new taste. This fresh, more intense flavor journey features three enhanced fruit offerings.

To capture the magic of homemade treats and cinnamon sugar sweets, Snap Crackle and Pop® created an all-new snack complete with fluffy marshmallows, golden butter and a sprinkle of warm cinnamon: Rice Krispies Treats® HOMESTYLE Cinnamon Sugar.

The new varieties include two new Marvel inspired SKUs: tangy Lemon-Lime & Orange variety pack featuring Spider-Man and Ghost-Spider, and a sweet Strawberry-Mango Pop featuring Avengers characters.

Originating from a portfolio of better-for-you frozen treats, new Halo Top Fruit Sorbets contain 260 calories per pint, and are vegan certified, gluten-free desserts that burst with flavor while having at least 50% less sugar than other fruit sorbets in the frozen aisle.