SweeTARTS Twisted Rainbow Punch Ropes and SweeTARTS Twisted Mixed Berry Ropes Bites. Both new products offer consumers a multi-faceted candy experience full of vibrant colors and flavors that are rolling out to mass market, grocery and convenience stores nationwide this spring.

The brand successfully launched its line of ice cream earlier this year and this is the first of many novelty product line expansions.

The new range offers a variety of sweet snacks to enjoy throughout the day, whether seeking a waffle for a quick breakfast or a Chocolate Cake Bar as a lunch-time treat. 

The iconic bar will now come in two artisanal, rich gelato varieties, offering the ultimate solution to summertime cravings: DOVE® Gelato Salted Caramel and DOVE® Gelato Triple Chocolate Bars.

Desserts have long since left the boundaries of chocolate, vanilla, or strawberry and cake, pie, or ice cream. Modern desserts include such ingredients as florals, figs, vinegars, alcohol reductions, and even normally savory or pungent elements like tahini and lemongrass.

The unique two-in-one pack includes one chew that fuses Strawberry and Watermelon flavors, and another that combines Blue Raspberry and Lemonade flavors, delivering a unique taste.

The Mexican Jalapeño Peanut flavor combines spice with chocolate. The Thai Coconut Peanut flavor is a savory sweet taste inspired by the tropics of Thailand. The English Toffee Peanut flavor contains a creamy, sweet flavor profile.

The new variety is a chocolate cake donut covered in a chocolatey fudge.

The SMASHMALLOW S'MORE BETTER experience will provide complimentary s'mores showcasing the brand's natural and organic mallows in signature flavors including cookie dough, mint chocolate chip, cinnamon churro and strawberries & cream paired with better-for-you chocolate and graham crackers from partners like Ghirardelli and Annie's Homegrown.

Big Chewy NERDS received the Most Innovative New Product Award in the non-chocolate category at the National Confectioners Association’s (NCA) 2018 Sweets & Snacks Expo in Chicago.