Ocean Spray Cranberries, Inc., an agricultural cooperative owned by more than 700 farmer families, introduced Ocean Spray Wave™, a naturally caffeinated sparkling water with a splash of real fruit juice. A healthier option for consumers looking to bypass sugary caffeine drinks without giving up on flavorful taste, Ocean Spray Wave™ was incubated, developed and shipped in less than a year launching exclusively with Walmart and is a result of the cooperative’s agile approach to product development and innovating to offer healthier options for everyone.
The collaboration with Walmart led to the creation of a lightly caffeinated beverage as consumers look for healthier options to sustain themselves throughout the day. With a new generation of consumers primed to try Ocean Spray beverages following its 90th harvest and the social media sensation around the Dreams Challenge and popularity of the Cran-Raspberry juice, the brand is glad to introduce Ocean Spray Wave™ in the midst of the company’s current explosion to connect with younger consumers and what they seek in their day-to-day.
Ocean Spray Wave™ contains real fruit juice and 50mg of naturally sourced caffeine from black tea. The drink also has zero grams of added sugars, no artificial flavors or preservatives and no artificial sweeteners. It is available in four crisp and refreshing flavors: Strawberry & Lemon, Mango & Passionfruit, Mandarin & Blackberry, and Cranberry & Pineapple.
Ocean Spray Wave™ is currently available online and in store at Walmart.com. The suggested retail price is $4.98 for an 8-pack.