One of America's favorite snacks is getting a major upgrade as start-up brand, Opopop, launches Flavor Wrapped™ Popcorn Kernels.
Popcorn has lacked innovation for decades, yet it remains a staple in the snack industry with the microwave popcorn category showing explosive 13.3% growth in the last year alone. Now, Opopop has arrived with the ambition to completely redefine what consumers should expect from microwave popcorn with the launch of Flavor Wrapped™ Popcorn Kernels.
The secret to the taste is that each kernel is individually wrapped in exceptional flavors and a perfect mix of ingredients, prior to popping. Flavor Wrapped™ Popcorn Kernels come in six signature flavors including reimagined classics such as Fancy Butter, and uniquely created experiences like Maui Heat and Vanilla Cake Pop. Each one is a welcome change from the tired options currently available from most microwave popcorn.
Opopop proudly grows their kernels in Nebraska and self-manufactures at their facility in Colorado. They recently closed their $5 million Series A round of funding, led by Valor Siren Ventures, that will allow them to launch Flavor Wrapped™ Popcorn Kernels and deliver them direct-to-consumer starting today. The product is available exclusively at