WM Partners, a certified diverse-owned private equity firm focused on investing in middle market companies and driving value creation in the health and wellness sector, announced that HPH II Investments Master Fund, LP, together with its parallel and feeder funds, through its wholly owned entity, has acquired Vega. Terms of the transaction were not disclosed.
 
Founded in Burnaby, BC, Canada in 2001, Vega is a pioneer of the plant-based nutrition industry and a brand in plant-based protein powder in both the US and Canada. Vega's primary focus is on high quality plant-based protein powders across several categories, including Daily Nutrition, Sports Nutrition, and Functional Wellness. Its innovative products contain unique combinations of real, plant-based food ingredients. The brand has successfully expanded beyond its natural channel origins to become a leading brand in the conventional and e-commerce channels.
 
HPH II is focused on acquiring middle market companies with leading brands in the health and wellness sector, with a specific focus on the functional foods, natural personal care, and natural over-the-counter remedies subsectors, and growing the companies through an operational buy and build value creation strategy. The WM Partners' team has been monitoring Vega's growth and trajectory over the last few years and are excited about how well it fits HPH II's portfolio of brands.
 
HPH II's portfolio includes Ultima Replenisher, a hydration brand, acquired in 2019; Great Lakes, a collagen brand, acquired in 2020; Jade Leaf, a matcha brand acquired in 2020; and FGO, a superfoods and tea brand, acquired in 2020.
 
King & Spalding served as legal advisor to WM Partners.