Obvi teamed up with Entenmann's®, a quintessential brand in baked goods, to bring consumers a collagen-boosting solution inspired by a classic treat. Obvi and Entenmann's® launched a collaborative flavor of Obvi's cult-favorite collagen protein powder, Entenmann's® x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie.

A fresh name in the world of supplements, Obvi was founded in 2019 with a focus on providing wellness-boosting formulations to women of all backgrounds. For more than 120 years, Entenmann's® has provided families across America with classic treats including cakes, donuts, mini cakes, muffins, cookies and more. Though seemingly focused on parallel markets, Obvi and Entenmann's® identified commonalities within their missions: the desire to give consumers the best tasting products on the market today. Obvi and Entenmann's® are thrilled to welcome the first collagen and protein boosting solution that tastes like a fresh batch of Entenmann's® Chocolate Chip Cookies.

This fun collaboration gives both parties access to contemporary markets – premiering Entenmann's® in the ever-growing realm of health & wellness, and Obvi, the opportunity to reach a new arena of taste-driven shoppers. As both Obvi and Entenmann's® are recognized as trailblazers within their niche categories, this alignment conjoins impactful food-related forces, both new and time-honored.

Harnessing all of the current benefits of Obvi's Super Collagen Protein Powder, this new Chocolate Chip Cookie flavor works from the inside out to promote the health of hair, skin, joints, and nails. The Entenmann's® x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie, will retail for $44.99 - available exclusively at MyObvi.com.