Mizkan America, Inc., (MA) announced that it has acquired the natural and organic barbeque sauce and broth brand Born Simple® for an undisclosed sum.
Focused on evolving consumer trends, especially since the pandemic, MA recognizes that consumers are increasingly health conscious and looking for foods that will help boost immunity. As a result, consumers are reading nutrition/ingredient labels more than ever to ensure that the foods they purchase for themselves and their families are both delicious and nutritious, without ingredients of concern. Born Simple foods are made with simple, clean ingredients just like ingredients in consumers' home pantries.
This brand acquisition also expands MA's reach into the Millennial and Gen Z markets. Research shows that Millennial and Gen Z consumers prefer real, authentic brands with a clear, relatable story. Born Simple was founded to bring simple, hard-working, reliable solutions to meet consumers' food needs. This purpose really resonates with consumers.
Born Simple will also help bring Mizkan closer to achieving the Mizkan Vision of unifying taste and healthy choices. The brand's commitment to simple ingredients, without sacrificing taste, is clearly aligned with this ambition. Importantly, the acquisition of this brand will also allow Mizkan to expand into the Natural-Foods' Channel Born Simple is currently sold in Whole Foods stores across the US.