To kick off Oktoberfest festivities, Snyder’s of Hanover® and Captain Lawrence Brewing Company reunited to blend the iconic flavor of Snyder’s of Hanover® slow-baked traditional German style pretzels with Captain Lawrence’s craft beers to create SnyderBier, the first-ever Snyder’s of Hanover® pretzel beer collection. Pretzel and beer lovers can visit to purchase a 16oz, 4-pack of the two unique flavors, Märzen and Frücht, at $14.99 while supplies last.

The beer collection features two flavors – Pretzel Märzen and Pretzel Frücht. Pretzel Märzen is a Märzen style lager that blends a classic malty taste with elevated notes of slow-baked Snyder’s of Hanover® Mini pretzels. A sweet and savory balance, Pretzel Frücht is a gose style ale brewed with Snyder’s of Hanover® pretzels, passion fruit and guava.