From Wagyu jerky and protein pretzels to freeze-dried candies and Dubai-inspired chocolate, brands leaned into crunch, co-branding and flavor adventure. Even as cocoa costs climbed and GLP-1 diets loomed, snack makers proved indulgence and better-for-you can share the same bite.
Unique Snacks is rolling out a refreshed brand identity designed to modernize its shelf presence and support future portfolio growth. The update aims to align the brand’s visual system with its ingredient simplicity and premium positioning within the better-for-you snack category.
Food scientists have long recognized that crunch is something more than a texture; it has the power to affect how we interpret flavor. Crunchy foods yield many sensations and experiences, and are psychologically rewarding on several levels.
The Utz Mixed Minis Pretzel line first launched in February 2024 and brings a fun twist to classic Utz Pretzels in the form of three bite-sized shapes: Twists, Rings and Waffles.
From allergen-friendly baked goods to gourmet soups and snacks, brands are expanding gluten-free options with bold flavors, better ingredients, and exciting collaborations
February 25, 2025
Gluten-free innovation is on the rise, with brands introducing allergen-friendly sweets, restaurant-quality breads and snacks. New launches emphasize flavors, improved textures, and creative partnerships.
This innovative offering includes Tajín Chocolatey Coated Pretzels, Peanut & Corn Clusters, and Chocolatey Coated Gummy Bears, created in partnership with Chocolate Works
Snack Factory unveiled Pop’ums, a new snack that brings together popcorn and the crunch of pretzels into a fun-to-eat food product. Snack Factory has been rethinking pretzels with its unexpected offerings since it launched Pretzel Crisps in 2004.