Food and beverage processors face profound disruption from changing consumer and customer needs. For starters, consumers are voicing more environmental concerns and they are shifting to more mindful and planet-friendly diets. Likewise, they are gravitating toward more nutritious food choices to achieve personal wellbeing goals.

As a result, global food ingredients supplier Givaudan is preparing to help its food and beverage customers deliver on these unmet needs and vast expectations. Aligned with its ambition to shape the future of food, Givaudan is developing a Customer Foresight “futurescaping” platform to help customers co-create winning food solutions.

Officials say Customer Foresight will leverage big data, artificial intelligence technology and Givaudan’s deep expertise to co-create food experiences that meet consumers’ changing interests.

“Customer Foresight can help anticipate tomorrow’s challenges and untangle the future of consumer expectations,” said Louie D’Amico, President Taste & Wellbeing, Givaudan. “Its power is found in the combination of external mass data and proprietary Givaudan information, that is harnessed into highly valuable insights through AI, along with the in-depth knowledge of the food ecosystem that our experts bring to the equation. This holistic approach, combining technologies and human expertise, will allow our customers to address the full scope of future consumer needs.”

At the heart of Customer Foresight is a proprietary digital engine that enables and empowers Givaudan’s experts in their consideration of the future. By partnering with Givaudan, customers will be able to detect signals and emerging trends to anticipate future potential outcome scenarios, opening opportunities to enhance the current development processes.

Givaudan’s Customer Foresight is currently being piloted in two test markets ahead of its launch in 2023.

About Givaudan Taste & Wellbeing 
Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavors and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavors, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game-changing innovations in food and beverage. This is Givaudan. Human by nature.