Givaudan Taste & Wellbeing has introduced Advanced Tools for Modelling (ATOM), which use state-of-the-art artificial intelligence to optimize food and flavor formulation and facilitate co-creation and collaboration with customers.
Aligned with the company’s 2025 strategy and intent on leading the way in digitalization, these pioneering tools open new doors to creative development and are able to dramatically cut the time to market for new products.
ATOM is the latest addition to an ecosystem of digital and AI tools that allow Givaudan teams in all regions of the world to streamline the end-to-end creation process from conception to rollout. Building on more than two decades of research, ATOM uses artificial intelligence (AI) and data science techniques to minimize trial and error in the process. The tools identify positive and negative flavor drivers and explore ingredient synergies, to generate new options and insights aligned with consumer preferences.
Results then are displayed in graphically rich and interactive dashboards that allow Givaudan to co-create with its customers, enhancing creativity and delivering game-changing new food experiences.
“ATOM strikes the right balance between AI and human intuition, complementing the work of our expert flavorists and developers,” says Fabio Campanile, Givaudan’s Head of Global Science & Technology, Taste & Wellbeing. “Tools such as ATOM enable us to help our customers to go beyond consumer expectations, using insight, collaboration and innovation. Implementing what we call ‘wide-eyed thinking’ allows us to use these insights to leverage our curiosity and deep ingredient knowledge to accelerate new product development and create the food experiences of the future.”
Early projects using the tools have been highly successful. ATOM was recently used in a project to reduce salt in cheese snacks.
Narrowing down the perfect blend of ingredients would normally take extensive trial and error, but the team was able to quickly identify the ideal recipe, delivering a 33% reduction in salt, from a much smaller range of options predicted by ATOM. In blind taste testing the reduced salt recipe scored as highly as the original full-salt snack, making it just as tasty, with 33% less salt. The process has also proved highly successful for sugar reduction, vanillin replacement, and meat alternative projects.
Givaudan is a global leading company in taste and wellbeing, and fragrance and beauty. With its heritage stretching back over 250 years, the Company has a long history of innovating scents and tastes. From a favourite drink to your daily meal, from prestige perfumes to cosmetics and laundry care, its creations inspire emotions and delight millions of consumers the world over. The Company is committed to driving purpose-led, long-term growth while leading the way to improve happiness and health for people and nature. In the fiscal year 2020, the Company employed almost 16,000 people worldwide and achieved sales of CHF 6.3 billion and a free cash flow of 12.8% of sales. Let’s imagine together on www.givaudan.com.
About Taste & Wellbeing
Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavors and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavors, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game-changing innovations in food and beverage. Let’s imagine together the future of food.