Items Tagged with 'Consumer insights'

Sustainability-marketed products now account for more than a quarter of US CPG sales. The findings highlight continued consumer demand and long-term growth opportunities for brands.

Only 37% of consumers prioritize taste when shopping online, while health goals and nutrition rank higher. The report also highlights growing comfort with data sharing and notable differences between retirees and non-retirees.

Yum! Brands and Collider Lab have released their inaugural 2026 Food Trends Report, drawing on insights from more than 62,000 restaurants worldwide. The findings show consumers increasingly using food as a form of self-expression, control, and emotional connection in a fast-changing world.

New findings from IFIC show most Americans continue to monitor how much sugar they consume, even during the holiday season. The data highlight increased label use and product selection strategies, alongside ongoing gaps in understanding added sugars guidance.

After two decades across global markets, the author outlines a simple but powerful framework—Consumer, Business, Technology—that keeps innovation grounded in human needs while driving measurable growth. Examples from Pringles, Cheez-It and sustainable packaging show how cross-functional collaboration turns this model into real-world impact.

Mintel’s latest predictions highlight how resourcefulness, inclusive nutrition, and multisensory experiences will redefine product development through 2026 and beyond. Brands embracing heritage, diversity and empathetic design will be best positioned to meet the needs of the next generation.

Innova Market Insights has identified the five forces redefining food and beverage choices in 2026. From relaxed sociability to simplified living, these trends reveal where consumers are heading—and where brands should follow.

A new peer-reviewed review in Nature Food analyzes how historic and recent SNAP policy changes influence participation, employment and food insecurity. As the 2025 OBBBA brings sweeping reforms, the authors outline evidence-based recommendations to improve benefits, streamline enrollment and support healthier diets.

In an era of data overload, real advantage comes from clarity, not volume. By spotting trends early, uncovering the details that drive them, and integrating teams from insight to execution, brands can innovate faster and smarter in 2026.

In an era of mixed messages and nutrition overload, Americans are turning to evidence-based experts over online voices. New IFIC findings reveal why RDNs are poised to shape the national food conversation.