Consumer Insight Meets New Product & Packaging Innovation
Speaking at New Products Conference: Andrew Hurley, PhD, Clemson University
Andrew Hurley, PhD,
Assistant Professor, Department of Food, Nutrition and Packaging Science
Perhaps you can’t read a consumer’s mind—but what if a consumer’s facial expressions told you everything you need to know about a new product and its packaging? Meet Dr. Andrew Hurley, Associate Professor of Packaging Science at Clemson University.
His research program uses biometric sensors to understand how design impacts human behavior. And that’s just one topic as Dr. Hurley and Clemson’s research lab address a wide range of complex questions involving product marketing and packaging. His experienced group has tested thousands of packages for hundreds of brands.
Hurley’s efforts have resulted in multiple awards, patents, and increased sales by 40% for small and large businesses. The success of his lab catalyzed the formation of Package InSight, a full service package design and testing company in Greenville, S.C.
Come hear Dr. Hurley share some of the latest developments and new product and packaging design and the lab’s use biometric sensors to understand consumers’ first impressions.
Discover more about New Products Conference.