Hometown Food Company Acquires Birch Benders
Birch Benders makes pancake & waffle mixes, toaster waffles, pancake and baking cups, baking mixes and frostings, cookies and syrups
Hometown Food Company, home to a portfolio of American baking brands, controlled by Brynwood Partners VIII L.P., has completed the acquisition of Birch Benders from Sovos Brands, Inc., a public company listed on the NASDAQ exchange. The terms of the transaction are not being disclosed.
Founded in 2011, Birch Benders Pancake & Waffle Mixes, Toaster Waffles, Pancake and Baking Cups, Baking Mixes and Frostings, Cookies and Syrups strive toward convenience and quality. Birch Benders offers an expansive portfolio of keto, paleo, and organic options that are sold at grocery and mass retailers, as well as through the E-Commerce channel, nationally.
Hometown Food Company is home to baking brands including Pillsbury Baking®, Funfetti®, Hungry Jack®, Arrowhead Mills®, White Lily®, Jim Dandy®, Martha White®, and De Wafelbakkers®. The company believes that, like a favorite recipe, great things come from the right mix of ingredients, years of expertise and plenty of care.
Brynwood Partners' portfolio includes Harvest Hill Beverage Company, Carolina Beverage Group, Hometown Food Company, Buitoni Food Company, and Great Kitchens Food Company. Birch Benders increases the total Brynwood platform to more than $2.3 billion in annual sales.
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