Pepsi announced a new and improved Pepsi Zero Sugar. The upgraded Pepsi Zero Sugar recipe uses a new sweetener system to land a more refreshing and bolder taste profile than the previous Pepsi Zero Sugar varietal.
The advantaged new Pepsi Zero Sugar formula is another example of the brand's innovative approach in delivering new flavor profiles. Consumer preference testing has shown that the new Pepsi Zero Sugar outpaces the old formula across the board, including key metrics like overall liking and purchase intent. Consumers in the comprehensive assessment study preferred the new Pepsi Zero Sugar, considering it more: refreshing, tasty, having a real cola taste, smooth, able to pair with food and more.