Formulated with healthy ingredients, including 180mg of natural caffeine from coffee bean extract, prebiotic fiber and functional ingredients, like lychee extract, apple cider vinegar, l-theanine and B vitamins, each can of Bloom Sparkling Energy delivers on taste  and clean energy, with just 10 calories and zero grams of sugar.

The new varieties will join the original Red Bull Sugarfree and Red Bull Zero in this expansion of zero sugar options.

With zero sugar and zero BS, Main Character 5-hour ENERGY® gives you zero reasons not to bring it to every room, every Friday, and every moment of the summer.

"Hard Tea was one of consumers' most frequent RTD category purchased in 2023, which created an opportunity for High Noon to provide a premium alternative in a way only the brand can with real vodka and real iced tea," said Britt West, executive vice president and general manager at Gallo.

Nixie introduced Classic Cola, Root Beer, and Ginger Ale sodas that are better for you, and better for the planet, demonstrating that beverages can be made with healthy ingredients and still taste good. 

The sweet and tart Dole Whip zing is now a part of BEAM Be Amazing's product lineup, blending Dole's signature quality and taste with BEAM's commitment to excellence. 

“Texture and color influence the perception of sweetness. So, it is not just about the texture and physical attributes of the sugars but also of preparing the base ingredients in ways that can enhance the sensory experience of the food product," said Kantha Shelke, PhD, CFS principal of Corvus Blue, LLC. “Processing techniques, such as caramelization, roasting, drying/dehydrating, and fermentation can help enhance sweetness without the need for sugar, too."

The two new and naturally flavored options for their fitness enthusiasts are Blue Raspberry and Juicy Apple.

The new formula has mass appeal for consumers looking to kick-start their morning, power through an afternoon slump, get ready to exercise and fuel late-night contests. 

As with every bottle of Pure Leaf Iced Tea, Pure Leaf Zero Sugar Sweet Tea is made from freshly picked, high-quality black tea leaves brewed fresh for each batch – creating a smooth, woody aroma with a level of sweetness.