Sprouts Farmers Market introduced Proda, a functional soda beverage formulated with 10g of protein, 3g of fiber and zero sugar per can. Available in flavors including Classic Orange, Root Beer and Strawberry Lemonade, the beverage is positioned as a better-for-you refreshment option designed to deliver hydration and functional nutrition without sacrificing flavor.
PHX is expanding its functional beverage lineup with a new Pineapple flavor combining hydration, energy and zero sugar in a low-calorie format. The launch taps into rising demand for tropical, escapist flavors paired with clean energy sources like green tea caffeine.
G Hughes updates its packaging and brand positioning while introducing Korean BBQ and Tex Mex BBQ sauces. The move reflects growing demand for zero sugar, flavor-forward options aligned with evolving wellness preferences.
FLRT enters the energy drink category with a zero-sugar formulation featuring 200mg of caffeine and added vitamins and minerals. The product reflects continued demand for functional beverages that support energy, focus and wellness benefits.
Mojo Energy Pouches introduced a Sour Apple variety, expanding its zero-sugar, pouch-based caffeine lineup with a green tea-derived formulation. The format’s portability and mix-and-match flavor potential highlight evolving opportunities for product developers exploring alternative caffeine delivery systems beyond traditional beverages.
V8 Energy Zero Sugar launches in three fruit-forward flavors with about the same caffeine as a cup of coffee. The line responds to sustained consumer interest in no-sugar energy drinks while broadening everyday usage occasions.
DripDrop Hydration is expanding its portfolio with Zero Sugar Plus, a clean-label electrolyte drink mix designed for daily hydration and recovery. The new formula delivers three times the electrolytes of leading sports drinks with zero sugar and no artificial sweeteners.
SWRL has officially launched in the US, introducing a makgeolli-inspired seltzer that embraces cloudiness, mouthfeel and fermentation. With a swirl-to-sip ritual and rice-forward profile, the brand signals how the maturing hard seltzer category is evolving beyond clarity toward sensory experience.
Genius Gourmet launched Sparkling Protein – Fruit Punch, its second clear, lightly carbonated protein flavor. The new SKU builds on strong club and grocery performance as the brand expands its multi-flavor strategy nationwide.
Monster Energy adds a strawberry shot to its original formula, delivering a subtly sweet twist on the classic energy drink. The new SKU rolls out nationwide in full-calorie and Zero Sugar options following a high-profile Supercross debut.