Ithaca Hummus, a hummus brand known for fresh ingredients and bold flavors, introduced Fire Roasted Salsas, a trio of salsas with a smoky punch. The product moves the brand into a new category of dips. Available in Mild, Medium and Hot!, each savory Fire Roasted Salsa delivers a brightness and the same clean ingredients consumers know about the brand in a flavor-packed tomato-based dip.

Filling the void for fresh salsa with a homemade taste, Ithaca uses a fire roasting technique to bring out the crisp taste and smoky sweetness of tomatoes while creating a unique profile comparable to a tableside, made-to-order salsa. Each of the three varieties are made with real chopped, diced, and squeezed ingredients including fire roasted tomatoes, onions, jalapeno peppers, lime juice, cilantro, garlic, salt and vinegar – without the preservatives and additives typically found in store bought fresh salsa options. 

Details include:

• Mild Fire Roasted Salsa – the modest variety of the group, combining smokiness and freshness in every bite
• Medium Fire Roasted Salsa – a fiery middleman with a subtle kick, raising the bar and the heat
• Hot! Fire Roasted Salsa – the hottest of the three, the addition of habanero peppers delivers a spicy oomph for those looking to take the fiery plunge 

Ithaca Hummus Fire Roasted Salsas are plant-based, vegan, Non-GMO Project Verified, gluten-free and contain no artificial ingredients. As an alternative to chemical preservatives, Ithaca controls the food safety of its products using a process called High Pressure Processing (HPP), helping to preserve the nutrients and flavor of each ingredient. Ithaca’s products are also free from stabilizers, binders, additives, and emulsifiers. The Fire Roasted Salsas will be available at various Whole Foods Market locations, with an SRP of $6.99.

www.ithacahummus.com