Häagen-Dazs® ice cream announced its newest innovation entering the US market, the Butter Cookie Cone, as the brand looks to offer a new experience to the growing consumer demand for premium snacking. It delivers a dessert experience wrapping its ice cream in butter cookie from top to bottom.
The Butter Cookie Cone is a frozen treat from Häagen-Dazs® that is wrapped in moments of luxury. This is an original tasting sensation made of a thick, crunchy butter cookie rolled into a cone for the first time in brand history. It possesses all the characteristics of a traditional butter cookie made with butter, sugar and flour. The cone is lined with rich chocolate inside and filled with four legendary top-selling Häagen-Dazs® ice cream flavors including Vanilla, Strawberry, Chocolate and Coffee. From there, various combinations of decadent sauces such as raspberry, chocolate fudge, espresso or caramel are drizzled on the ice cream and sprinkled with indulgent toppings like cookie pieces and chocolate curls.
The Butter Cookie is available in packaged, (4ct) boxes and has four debut flavors:
• Vanilla Butter Cookie Cone - Madagascar Vanilla ice cream topped with rich caramel sauce, chocolate curls and cookie pieces
• Strawberry Butter Cookie Cone - Strawberry ice cream topped with white chocolate curls, a tangy raspberry sauce and cookie pieces
• Chocolate Butter Cookie Cone - Milk Chocolate ice cream topped with chocolate fudge sauce, chocolate curls and cookie pieces
• Coffee Butter Cookie Cone - Coffee ice cream topped with espresso fudge sauce, roasted almonds and cookie pieces
There are several sustainable aspects of the Butter Cookie Cone. The cocoa used in the Butter Cookie Cone is Rainforest Alliance certified and a significant advancement for the Dreyer’s Grand Ice Cream portfolio. Rainforest Alliance certification helps farmers produce better crops, adapt to climate change, increase their productivity and reduce costs.
The Butter Cookie Cone will be available in select retailers with full, national distribution expected by April 2023. The new Butter Cookie Cone products will retail at $8.99 per 4ct box with varying prices based on retailer discretion.
