Häagen-Dazs unveiled its newest innovations to its ice cream bar line, furthering its position in premium snacking. As a take on an indulgent fan favorite, Dulce De Leche is now available for the first time as an ice cream bar, while Chocolate Cookie Crumble is an all-new addition to the Häagen-Dazs® family of flavors.

These new additions reflect the creative passion of the original Häagen-Dazs® founders, husband and wife duo Rose and Reuben Mattus, who shared a meaningful appreciation for ice cream. Each new flavor embraces the brand's history by furthering its obsession with high-quality ingredients, promising an experience for ice cream lovers. The bars also celebrate Häagen-Dazs®'s commitment to deliver on the sweetest and simplest moments in life through flavor and texture profiles.

The following two snack bar flavors are now available in 3-count boxes:

Chocolate Cookie Crumble - Sweet cream ice cream with a touch of Madagascar vanilla and fudge swirls dipped in milk chocolate with chocolate cookie pieces.

Dulce de Leche - Dulce de leche ice cream with swirls of dulce de leche sauce coated in milk chocolate.

These bars are now available at select locations for $6.99 for 6-count minis and $5.99 for 3-count full-sized, with nationwide availability expected in April.

www.haagendazs.us