The Haagen-Dazs brand is keeping the feeling of summer alive nationwide with the introduction of its new line of decadent Haagen-Dazs Gelato bars. Whether you are catching the sunset or jumping in the car for one last road trip, flavors Vanilla Caramel Pizzelle, Tiramisu Dark Chocolate, and Strawberry Dark Chocolate will become a treat for ice cream and gelato lovers who want to enjoy a taste of Italy right here in the United States.
The expansion into gelato snack bars comes on the heels of the wildly popular release of the brand's gelato line in March 2013 and, most recently, the introduction of four new gelato flavors – Tiramisu, Pomegranate Swirl, Caramelized Banana Chip and Pistachio – in February 2014.
"With the success of the Haagen-Dazs Gelato line, consumers began to ask for on-the-go gelato options, and we brainstormed new ways for them to experience the essence of Italian gelato," said Alex Placzek, Haagen-Dazs Brand Director. "With unique ingredients such as pizzelle cookies, mascarpone cheese and rich dark chocolate, the new bars are crafted unlike any others on the market – a true representation of dense, delightful Italian flavor that Americans have grown to love."
The newest additions to the Gelato family, currently only available in select retailers, include:
Vanilla Caramel Pizzelle – Golden ribbons of caramel in creamy Vanilla gelato, enrobed in rich milk chocolate and crunchy Italian-style pizzelle cookie pieces.
Tiramisu Dark Chocolate – Bold and complex Tiramisu gelato dipped in rich dark chocolate and dazzled.
Strawberry Dark Chocolate – Sweet and creamy Strawberry gelato dipped in rich dark chocolate and dazzled.
Each Haagen-Dazs Gelato Bar flavor is available in packages of three for a suggested retail price of $4.99 and will be sold nationwide beginning this month.