Laird Superfood Instant Lattes with Adaptogens, Prebiotic Daily Greens
Functional food brand launched its rebrand at Natural Products Expo West
Laird Superfood, Inc., known for its collection of functional real foods made from adaptogens and clean, plant-based ingredients, debuted its packaging rebrand, new products, and its Force of Nature campaign. Laird Superfood's mission is to harvest the natural, functional benefit of plants to elevate daily routines. The company is founded in the belief "Take one thing you do every day and make it better."
Laird Superfood has revitalized several products to make them more functional, and they are launching on the Laird Superfood website and at retail partners. This new brand look and the Force of Nature campaign were created to reflect the passion of our consumers and deliver on Laird Superfood's mission.
With this brand refresh, Laird Superfood has upgraded its retail shop-ability with clear and consistent category naming and elevated flavor callouts to better convey the product experience to consumers. Along with new packaging, Laird Superfood enhanced its popular Instant Latte line to include adaptogens and functional mushroom extracts as well as relaunching Prebiotic Daily Greens with an improved formula that contains 22 powerful superfoods including an excellent source of Vitamin D.
The company also introduced two new single serve products to its lineup with Sweet and Creamy Instant Latte with Adaptogens and Prebiotic Daily Greens, now available in single sachets for on-the-go needs to fuel our busy days. Sweet & Creamy Instant Latte combines Laird Superfood's premium freeze-dried coffee blend with its iconic coconut-based creamer and fan-favorite functional mushroom blend. The all-new Prebiotic Daily Greens blend was created as a convenient way to provide consumers with a full serving of vegetables and fruits, nourishing prebiotic fiber and adaptogens.
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