Vicks ZzzQuil PURE Zzzs products contain no artificial flavors and are drug-free, gluten-free, lactose-free, and gelatin-free.

The adaptogens tapped for these master blends, rhodiola, schisandra, holy basil, ginseng and ashwaganda, have learned how to thrive in stressful environments and can teach the body to do the same.

Like the rest of the REBBL portfolio, all elixirs are formulated with super herbs and adaptogens used at levels corresponding to traditional levels of efficacy without the use of gums, artificial flavors, or thickeners.

KiiTO includes organic functional superfoods, adaptogens and high quality pea protein.

Here are five key factors influencing Mattson's product innovation work for its clients.

SRG's Top 10 Cutting Edge Trends 2019 Report is the result of a deep and broad exploration of the global food landscape.

Last fall, the American Botanical Council (ABC) reported that annual herbal supplement sales grew past the $8 billion mark in 2017, effectively doubling since 2000.

Prepared Foods showcases new beverages including teas, beer, drinkable yogurt, kombucha and more. Packaged Facts eyes beverage trends. Imbibe identifies better-for-you beverage ingredients.

The bars are powered by Reishi - a known adaptogenic superfood that helps the body balance stress and supports healthy immune function, detoxification, and overall health - as well as nutrient-rich, elevated ingredients including cashew butter, coconut oil, hemp seeds, cashews, pumpkin seeds, almonds, and chia seeds.

Health and wellness was one of the top trends driving new product innovation in 2017. 2018 won't be drastically different. Instead, these movements will become more mature and specialized—and inspire beverages that are hyper-personalized to give consumers a range of options.