The Season 3 lineup of G.O.A.T. Fuel flavors are available at nearly 700 locations of The Vitamin Shoppe.

Each square of Driving Energy Dark Chocolate is infused with 150mg of caffeine, equivalent to 1.5 cups of coffee, along with the potent adaptogens.

JoyShot aims to deliver big energy in small, all-natural packages–offering ready-to-drink, 2oz beverage shots containing powerful vitamins and adaptogenic extracts that provide long-lasting energy to those on the go.

Made with natural, locally-produced and responsibly-sourced ingredients, GLOW bars are non-GMO, dairy and gluten-free as well as hand-made without any preservatives, gums or additives.  

Alternative proteins, which include cultivated, plant-based, and fermentation-derived proteins, represent an opportunity to reduce risks and improve the efficiency of meat production, while offering consumers the meat-eating experience they crave. Rethinking how meat is made can decrease emissions, protect human health, ensure food security for all, and maintain and improve biodiversity. Good Food Institute is calling on governments around the world to invest $10 billion each year in R&D and commercialization to deliver the full benefits of protein diversification.

Packed with 16g of plant-based protein, these 100% organic, ready-to-drink protein beverages are boosted with adaptogens and super herbs including Maca, Ashwagandha, and Reishi to help support the body's ability to cope with stress. 

Laird Superfood has revitalized several products to make them more functional, and they are launching on the Laird Superfood website and at retail partners. This new brand look and the Force of Nature campaign were created to reflect the passion of our consumers and deliver on Laird Superfood's mission. 

Made with superfood ingredients for a health-focused cold brew, the canned lattes pack 130mgs of caffeine and contain 70-80 calories with 4-5g of sugar (depending on flavor), in addition to being gluten-free, nut-free, kosher and low in carbohydrates.

Kyowa Hakko USA is excited to announce the launch of CENTR Enhanced sparkling water, a functional beverage with a blend of nootropic and adaptogenic ingredients that includes its Cognizin® citicoline.

PLT Health Solutions, Inc. is offering its Rhodiolife® Rhodiola rosea ingredient in a water-soluble form in North America. This has the potential to dramatically expand the types of consumer products into which it can be formulated, tapping the consumer trend for new and more convenient delivery systems.