The decade of the 2020s—stretching from 2021 to 2030—was named “The Decade of Healthy Aging” by the United Nations. The UN’s partner, the World Health Organization, noted “’The Decade of Healthy Aging’ is the main strategy to achieve and support actions to build a society for all ages with the vision of promoting a world in which everyone can live a long and healthy life.”
We are only in the third year of this decade and consumers of all ages already have been impacted by COVID-19 pandemic, economic instability, political crises, and war. For its part, Innova Market Insights tracks both consumer trends and product innovation and this helps us integrate consumer perspectives into our analysis of the food and beverage marketplace. We see distinct generational differences that impact the development of new food and beverage products with aging-related features.