Nestlé Health Science, The Food & Nutrition Innovation Institute at the Friedman School at Tufts University Announce Startup Challenge Winners
The joint initiative was created to accelerate innovation in nutrition and support start-up culture
Nestlé Health Science, a global leader in nutritional health and wellness, and the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University, through its Food & Nutrition Innovation Institute, announced the winners of the Nestlé Health Science Innovate Forward: The Longevity Challenge, a joint initiative created to accelerate innovation in nutrition and support start-up acceleration.
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Following an open call for applicants and a rigorous evaluation process, Keto Kind and Superfrau emerged as the winners of the start-up challenge. These exceptional startups have demonstrated outstanding potential in advancing science and driving new solutions in the food and nutrition space.
As winners of the challenge, Keto Kind and Superfrau will receive in-depth mentorship, strategy guidance, and technical support from experts at Nestlé Health Science and Tufts University. Additionally, both winners will also be awarded a one-year membership on the Institute's Food & Nutrition Innovation Council with access to its network.
The judges panel for the competition consisted of esteemed science and nutrition experts who brought their extensive expertise to the evaluation process. Tufts University was represented by two highly regarded faculty members, Dr. Simin Meydani and Dr. Jeffrey Blumberg, renowned for their groundbreaking research at the intersection of aging, immunity, and nutrition. Nestlé Health Science's judges featured several top R&D experts, including Rania Abou Samra, Global Head of Technology and Product Development with over 20 years of experience in nutrition, science and food technology. The collective insights and knowledge of the panelists played a pivotal role in ensuring the selection of innovative solutions.
Keto Kind is a nutritional drink specifically formulated to support individuals managing their carbohydrate intake on a ketogenic diet, providing essential nutrients while aligning with the principles of ketosis. The development of Keto Kind was driven by the objective of offering a science-backed, plant-based nutritional shake that can be utilized by individuals who have specific nutritional goals and follow a ketogenic diet.
Mauricio Moel, co-founder of Keto Kind, shared his gratitude for being selected as a winner in the startup challenge. He stated, "With the invaluable support and mentorship of experts from Nestlé Health Science and Tufts University, we look forward to further developing and expanding Keto Kind. Our aim is to contribute to the advancement of ketogenic nutrition innovation and make a positive impact on the lives of individuals seeking to support their health."
Superfrau is a sparkling functional beverage that utilizes upcycled whey to create a drink offering protein, B-Vitamins and electrolytes. The upcycled whey used in Superfrau is sourced from yogurt production, which would typically be discarded or used as feedstock.
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