Flora Growth's cola is crafted using the same emulsion technology that ensures a consistent consumer experience. This proprietary technology enables the infusion of hemp into beverages, delivering a product that maintains the familiar taste of traditional cola while providing the benefits of hemp.

"We are incredibly excited to introduce our hemp-infused cola to the market, a product that exemplifies Flora's commitment to quality,” says Flora Growth CEO Clifford Starke. “Our team has worked diligently to develop a beverage that not only meets the high expectations of cola enthusiasts but also introduces hemp in a familiar and enjoyable format. With the launch of this product, we are not only expanding our presence in the beverage industry but also setting the stage for future growth in the beverage space.”

The launch will be supported by an extensive distribution network, leveraging traditional retail channels, U.S. distributors and liquor stores. The target market for this beverage includes both the mainstream cola market and the emerging demand for hemp-based products.

Flora's initial objective with the launch of Cloud Cola is to secure a strong foothold in the U.S. Southeast, positioning the brand as a leader in the region while laying the groundwork for national expansion. By starting in this area, Flora aims to build brand recognition and loyalty.