Curaleaf Holdings, Inc. has introduced the latest addition to its line of hemp-derived THC products, Select Zero Proof 2.5 mg Hemp THC Seltzer. 

Debuting in time for Dry January, Select Zero Proof Seltzer is a fast-acting beverage available in a 2.5 mg dose, in addition to the 5 mg can, which was launched last summer. The new flavors and dosage options are now available via major retailers and on-demand delivery services in select states, as well as through the company's online storefront, TheHempCompany.com. They can also be found at Curaleaf retail stores in New Jersey, Arizona and Maine, with additional states coming soon.

Available in new flavors including Black Cherry, Grapefruit and Watermelon, as well as the brand's original Berry flavor, Select Zero Proof Seltzer is sold as a single flavor 4-pack or mixed variety 8-pack. The new line is fast-acting, low-calorie and free of artificial flavors and artificial colors. Curaleaf manufactures each infused beverage in a certified cGMP facility with strict manufacturing and testing standards.

"We are proud to be a trusted and reliable industry leader in the quickly evolving market for hemp-derived products," said Boris Jordan, chairman and CEO of Curaleaf. "The new 2.5 mg Select Zero Proof Seltzer and new flavors exemplify how we respond directly to consumer feedback to deliver an excellent product. We understand that adult consumers are searching for sessionable, low-dose drink options in the hemp category in refreshing flavors, and this new line truly meets the mark. While demand for hemp-derived products grows, we will continue to develop high-quality, tested, innovative products that cater to the diverse needs of adult consumers, as we work to expand both the variety and accessibility of these offerings in the coming year."

Select Zero Proof 2.5 mg Seltzer is the company's latest entry into the growing hemp-derived THC market. Curaleaf applies the same consumer convenience, standards and commitment to quality that it applies to the regulated cannabis market. The company entered the hemp-derived THC market last year year with a variety of gummies, including Select Fast-Acting Bites, Classic Bites, XBites, Snooze Bites, along with its Select Zero Proof 5 mg Hemp THC Seltzers. Curaleaf plans to introduce more products under The Hemp Company offering in 2025, which are also expected to be available both online and at various brick-and-mortar stores across the country.

Curaleaf has taken several steps to differentiate its current product portfolio from the unregulated hemp marketplace, including age-gating, strict quality standards, transparent package labeling, listing ingredients, potency and a QR code that links customers to certificates of analysis from independent testing labs. Products will be sold only to adults 21 and older with age verification required at purchase.